GigWorx Brand Family
I developed logo options for both GigWorx and GigWorx Healthcare, and once one was selected I worked to build out the full expression guide for both brands. The client wanted each brand to be able to stand on their own while still being able to exist as a family and in partnership on their mobile app.
The logo was developed as a symbol representing freedom, mobility and upward momentum, inspired by the freedom gig work provides. It is paired with an approachable and easy-to-read wordmark to create a friendly and approachable brand.
GigWorx Expression guide:
GigWorx Healthcare Expression guide:
GigWorx Healthcare is differentiated in use of color, lighter typefaces, and an abstract feather texture to create a more refined and confident version of the GigWorx brand to echo the healthcare space.
See GigWorx's current brand and learn more about the company here.